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Release Date: June 29, 2006

First Supply Hosts All-Star Challenge

(Madison, WI) -- First Supply hosted over 250 customers at its All-Star Challenge, presented by The Bold Look of Kohler. The event took place at the Madison International Speedway on June 27 and was highlighted with the return of former NASCAR champion, Matt Kenseth, and current champion, Tony Stewart.

“We could not have asked for a better partner than First Supply,” says Roy Kenseth, owner of RK Promotions. “The enthusiasm from all of the customers, as well as the Kohler representatives, made this an outstanding event.” All-Star Challenge

First Supply customers were treated to a hospitality tent, along with a special Q & A session with Kenseth and Stewart. Customers qualified for race tickets with the purchase of a Kohler whirlpool.

Pictured from left to right: Tony Stewart, NASCAR champion; Joe Poehling, First Supply Chairman of the Board; Matt Kenseth, NASCAR champion; Frank Windsor, Kohler Vice President of Sales (with son Eddie Windsor); Michael Miller, First Supply-Madison General Manager (with son Austin Miller).

First Supply LLC is a regional wholesale distributor with eighteen locations in the upper Midwest. Founded in 1897, First Supply, employing over 500 people, is a family-owned, single source provider of plumbing, heating, cooling, municipal, waterworks, fluid handling, builder and industrial supplies.


For more information contact:
Elliot Collier, V.P. Sales & Marketing
Phone: (608) 661-6993
Fax: (608) 223-6664
email: ecollier@1supply.com
First Supply
P.O. Box 8124
Madison, WI 53708-8124